Looking to update their creative approach, I created some initial looks as options ranging from classic ephemera to high end chocolate wrapping. Because Promised Land Milk is 100% Jersey milk, it's much richer in taste than traditional milks, which led the client to choose the richer look and feel. The high end chocolate wrapper theme featured a specific color gradient per flavor of milk and a "PL" easter egg hidden within the ornate golden patterns on each piece.