Looking to update their creative approach, I created some initial looks as options ranging from classic ephemera to high end chocolate bar wraps. Promised Land Milk is 100% Jersey milk, so it's much richer in taste than traditional milks, which led the client to choose the richer look and feel of the chocolate bar wraps. The high end chocolate wrapper theme featured a specific color gradient per flavor of milk and a "PL" easter egg hidden within the ornate golden patterns based on the bottle shape on each piece.