What started out as a couple of social media images that put the Canada Dry holiday sweater cans in holiday party situations, the idea turned into a full on Walmart campaign the following Holiday season. Each visual in the campaign depicted the soda cans in their holiday best enjoying the festivities and encouraged shoppers to include Canada Dry as part of their holiday gatherings. I also helped create a holiday recipe video for Dollar General as a cross-brand promotion with Motts, because nothing makes it feel more like the holidays than a hot cup of Apple Ginger Holiday Cider! Delicious!