What started out as a couple social post images putting the Canada Dry holiday sweater cans in holiday party situations, turned into a full on Walmart campaign the following Holiday season. Each visual depicting the soda cans in their holiday best enjoying the festivities helped encourage shoppers to include Canada Dry as part of their holiday gatherings. I also helped create a holiday recipe video for Dollar General as a cross-brand promotion with Motts, because nothing makes it feel like the holidays like a hot cup of Apple Ginger Holiday Cider.