Weber Grills partnering with Home Depot asked us to reimagine how Weber could be presented as the hero in the grill and grilling accessories department. Traditionally, the grilling department within Home Depot was not very shoppable. All brands of grills were crammed together on a either side of a single half aisle usually found right at the front entrance, which was not the most welcoming shopper experience. Positioning Weber at the forefront, me and my creative team came up with a persona-focused concept that not only made the area much more shopper friendly, but also helped guide the shopper in their journey choosing which grill was right for their needs, encouraging a purchase while in the store.